Demystifying tech products and companion services can be a challenge without proper guidance. We developed a benefit-first approach in device marketing that encourages users to imagine each product as a powerful tool in their day-to-day lives.
Working as a Producer, the Verizon team worked with multiple brands under the Verizon umbrella to create interactive retail installations, in-store product demo experiences, product page video, how-to experiences, photo and videos shoots, commericals and branded content.
Producer & Director,
El Jimador is the best selling Tequila in Mexico. Tequila Herradura has expanded their efforts to be a world recognized brand.
As a Producer/Director, I worked to create a 360 campaign to build brand awareness for both business and consumer markets through e-commerce videos and online video content as well as two commercials.